By 2006, the wacky ketchup craze calmed down and EZ Squirt was no longer being produced. But…this promise was endangered when Heinz learned that Advertising Age planned to scoop them with a story about EZ Squirt six full months prior to the product’s planned January 2001 launch. It came in an ergonomically designed bottle that was indented a third of the way down and had a twisty nozzle top that made squirting, as the name implies, easier. Heinz EZ Squirt was colorful ketchup in a squeeze bottle. Conversely, lack of color is also off-putting, or at least, not very lucrative as Pepsi found when they introduced the world to Crystal Pepsi. Yet it wasn’t the packaging that caught the media’s attention. 2000 – 2006Iconic ketchup maker Heinz launched crazy-colored ketchups that came in Blastin’ Green, Funky Purple, Stellar Blue, Passion Pink, Awesome Orange, and Totally Teal. Heinz EZ Squirt. A bag containing 3 US gallons (11 L) is the largest offering intended for restaurants; an IBC totecontaining 260 US gallons (980 L) is sold to food manufact… Colors included Passion Pink, Awesome Orange, and Totally Teal. Heinz EZ Squirt Colored Ketchup 2000 – 2006 Iconic ketchup maker Heinz launched crazy-colored ketchups that came in Blastin’ Green, Funky Purple, Stellar Blue, Passion Pink, Awesome Orange, and Totally Teal. In 2012, Heinz teamed up with Burger King to introduce a limited release of green ketchup for Saint Patrick's day, but little noise has been made since about reviving the brand in any meaningful, long-term fashion. Photo Courtesy of Heinz/Getty Images EZ Squirt — released in tandem with "Shrek" in 2000 with a green shade (Blastin' Green) —took the condiment market by storm, selling 25 million bottles in three years. An in-depth understanding of the target audience is critical to product success. Purple reigns. From 2000 to 2003, the company sold over 25 million bottles of the condiment. The first color that was rolled out was green, which was followed by blue, purple, and a mystery color (kids love mystery colors) which could be orange, teal, or purple. The EZ Squirt just makes it easier to get the ketchup out." Get Creative! However, like so many colorful fads, this one wore off as well, and the product was ultimately discontinued in 2006. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Mally said the green ketchup was also simply a new marketing effort to generate excitement about the product. Purple reigns. The outrageous colors required loads of food coloring and some fancy food engineering to make it taste like ketchup. Even though your mom wasn’t a fan of the green masterpieces you left on your plate, we were always in support of your slimy green ambitions. Heinz ketchup gets respect because it offers a flavor profile that is remarkably balanced. EZ Squirt ketchup was made for kids. The larger containers can be fitted with pumps or placed into dispensers for bulk service. The outrageous colors required loads of food coloring and some fancy food engineering to make it taste like ketchup. The ketchup will come in striped, plastic squeeze bottles shaped to fit little hands and topped with a new, easy-squirt nozzle. The new ketchup colors were ultimately viewed as unhealthy and too “out there,” and were eventually discontinued. Heinz Ketchup announced yesterday that Heinz EZ Squirt Funky Purple(R) will join Heinz EZ Squirt Tomato Red and … HJ Heinz, the US-based food group, has launched the latest addition to its coloured condiments range - EZ Squirt Stellar Blue. From fruity, neon-colored cereal, to candies with the inexplicable color of blue raspberry, kids love bright food products and corporations know this well. The first new color … Heinz promises the ketchup keeps the company's signature taste and recipe, with a little Blue No. The launch of Heinz EZ Squirt is the latest innovation within the global Ketchup, Condiments and Sauces category, which represents $2.4 billion in sales for the company and a … In the case of the EZ Squirt ketchup, it seems as if the Heinz Company dropped the ball with their market research. The Ketchup Is Known For Its Superb Flavor. In October 2000, the company introduced an artificially-colored ketchup that featured a nozzle like a bottle of glue, and allowed for the user to squirt the colorful concoction on foods (via Business Insider). EZ Squirt; Ketchy the Mascot; Nutrition Facts; About Us; EZ Squirt . I was going through a list of 90s and 2000s kids foods for nostalgia purposes and came across the Heinz green and purple ketchup that I remembered to be called EZ squeeze. In 2000, Heinz introduced colored ketchup products called EZ Squirt, which were targeted towards young children. In a world full of various greens, there is one shade that matters most: Heinz EZ Squirt Green Ketchup (#5c9542). The company already produces Blastin' Green, Funky Purple and Mystery Color ketchup in addition to the traditional red variety, and the blue variant was created in response to popular demand, in particular from children. In 2000, for example, Heinz decided to play with the colors of its ketchup. Given the headache that often results from trying to scrape ketchup out of a glass bottle with a knife, this easy quirt solution was a hit with kids and parents for more than one reason. But in the picture it was called "EZ Squirt". The new EZ Squirt color will be one of the following: orange, purple, hot pink or yellow. 3. For those who were born after the third millennium, you probably didn’t know this but a purple ketchup did exist. Follow Ketchy the mascot in his adventures! Green and purple colored ketchups were also available for a … As time has gone on, consumers have become more health conscious as well and a number of nations have begun to limit or ban the use of artificial food dyes (via Slate). Heinz hopes the new design and wild color will encourage its biggest ketchup fans -- children ages 4 to 12, who consume more ketchup per capita than any other group -- to use even more of it. Nearly a year ago, Heinz EZ Squirt Blastin' Green took consumers -- kids and grownups -- … A new product—dubbed “Heinz EZ Squirt”—came bottled with a specialized “kid-friendly” nozzle. Heinz revealed today its new product for kids: Heinz EZ Squirt Mystery Color. Welcome to Retail Hell, where questionable products go once they are finally put out of their misery. Heinz rolled out its Funky Purple ketchup in EZ Squirt bottles in 2001. (Gabor Degre, Post-Gazette) Over time, Heinz ketchup became a part of children's lives. While this may not have directly effected EZ Squirt, it was likely a factor in its waning popularity. Heinz produced colored ketchup products called EZ Squirt, which were available in squeezable containers. Every tomato in every bottle of Heinz Ketchup comes from Heinz seeds and is grown by farmers we know and trust. But why? But 18 years ago, it was a big deal. Initially, the product was a huge success. Heinz ketchup is packaged in glass and plastic bottles of various sizes, as well as individual-serving condiment packets made of foil or plastic. The iconic American brand that we all know and love. Larger amounts of ketchup are packaged either in metal cans, rigid plastic jugs, flexible plastic bags and in bag-in-box format. Heinz EZ Squirt is the best way to put color in your plate and have fun during every meal! 1 and Red No. Heinz EZ Squirt comes in the following colors: Blastin’ Green Funky Purple Orange Teal Pink Blue . It wasn’t actually slime, but Heinz’s EZ Squirt green ketchup looked a lot like the goop otherwise clogging the zeitgeist. Heinz's EZ Squirt Funky Purple ketchup did not, unfortunately, become a staple of my pre-teen diet over the next few years, but was rather an exasperated one-off from a … Heinz Ketchup EZ Squeeze 20oz 0008502 1 1 Only the firmest, juiciest,freshest tomatoes make it into Heinz ketchup bottle. Three new colors of the condiment will hit grocers'' shelves nationwide in late April, but children and parents won''t have a clue what's inside the EZ Squirt bottles until they squirt it or draw with it on their favorite foods. In April, Heinz will introduce a ketchup line called EZ Squirt Mystery Color. Make meal time fun again! The brand's marketing director reported that in the first three months, they sold the same amount of bottles they had expected to sell over the course of the entire year (via Mental Floss). Awesome Orange, Totally Teal, Stellar Blue, Passion Pink and Funky Purple soon became EZ Squirt products and, if that wasn’t wacky enough, Heinz even introduced a Mystery Color … When salsa developed a sufficient following to pose a serious threat to Heinz… Initially the bizarre ketchups sold well, but consumers eventually lost interest and the product was discontinued. Colorful novelty products are undeniable hits with children. Heinz Colored Ketchup. The product was available in a squeezable container and was eventually discontinued in 2006. Additional info:Medium.com – What is EZ Squirt?ABC News – info on the launch of this food innovationGuff.com – rumors that Heinz may be re-introducing the colorful ketchups.. The ketchup launched in green and red-colored varieties, which were later joined by purple, pink, orange, teal, and blue. You might think it’s not a big deal because Heinz has released wacky innovations such as Mayochup, Kranch, and Mayomust. Green (and purple) absolutely did not fly for Heinz ketchup consumers in 2000 when almost nobody jumped on board the EZ Squirt train! That name doesn't ring a bell at all and I was very confused. Kids could mix the colors together to create new effects. It was the coloring. In 2000, Heinz rolled out a super vibrant colored ketchup in purple, green, pink, orange, teal, and blue variations. The EZ Squirt bottle had a specialized kid-friendly nozzle. 3 thrown in to shade the condiment. This line of thinking likely contributed to the introduction of Heinz's EZ Squirt ketchups, which children from the early 2000s will remember well. 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