Given the delicate situation created by the Coronavirus pandemic, many of you might have to close your doors this Christmas season. While it isn’t easy to get to the first page of Google for high-volume searches, restaurants can use local SEO and their Google Business listing to increase the chances of being found for lower volume searches. If you’re wondering how to advertise Christmas parties on a budget, the easiest answer is to post them on your website, share them on social media, and spread the word offline using flyers and posters. This brings me to my next point. Then, connect the dots. Restaurants with apps can use push notifications to encourage people to visit the restaurant. To draw customers in, create a to-die-for Christmas-themed menu that includes both traditional dishes and options for people for whom Christmas is just another day of the year (we call those Grinches). You can serve dishes like: For that sweet spot between morning and afternoon, come up with some festive Christmas brunch ideas that feature treats like: Don’t forget to cater to everyone’s needs by including vegetarian and gluten-free dishes on your Christmas menu. Tell the story of your restaurant (more on that below). Other restaurants that provide app users with regular offers include Pizza Express, which gives customers free Prosecco on their birthday as well as other personalized offers, and McDonald’s, which resets its in-app offers every week to keep things fresh for customers. When it comes to promoting these packages, make it clear in your restaurant that you offer catered services. Automating the reservation process also frees up the staff who would otherwise have had to spend time answering the phone to take reservations. Subway is a restaurant that offers a catered option – their platters are easy to share, and the food is simple, so there isn’t much mess. To target this type of customer, you should create special packages which will include the food and drink you will sell as well the equipment you will provide. But once you have your promotion planned, you need to market it as well. When choosing hashtags, visit the social media profiles of your competitors to get an idea of popular tags. For example, in 2016, Spotify partnered with Sonos and created the #PlaylistPotluck, in which everyone could add a song. Pin your posts to prioritize them over the rest and give them more visibility. Take a page out of their book for extra engagement on social media: Social media is also a great platform for giveaways and contests, but more on that later. Set up a donation box for front-line workers in your restaurant and reward people who donate. From 1-for-1 deals to festive discounts, your UOB Card is your key to Singapore's finest food deals. Free Online Ordering System for Restaurants. These two brands have managed to use social media to their advantage at Christmas, and the results are inspiring. Be clear about what you want the ad to achieve (social media likes, awareness, restaurant visits, etc.). All you have to do is apply them to delivery and takeout. Ask them to RSVP online by making a reservation. If you’re interested in using an email marketing strategy at your restaurant, check out our complete guide to the topic here. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Online Deal: $10 Gift Certificate For $4 at … Please enter your email address below if you lost your password. Their kitchen is right next to the window, meaning those walking by can see the chefs creating the restaurant’s famous Roti. However, these are some of the most effective. Email is a great way for restaurants to contact their customers directly. Access GloriaFood's most popular e-books, guides & more. Marketing Donut found the average cost of a billboard advert to be around £200 a week for a large 48-sheet ad or £300 a week for a bus stop on a high-street with high footfall. Organize a karaoke party with exclusively Christmas songs and offer a free drink to everyone brave enough to sing. Please Go and Check it Out now. Instagram is perhaps the best place to use them as the service’s visual nature makes it a great place for restaurants and because users can follow specific hashtags (here’s how). Take advantage of each and every one of them. … In addition to the restaurant promotions September 2020, here are some Greek restaurant suggestions for dining out in September 2020. Getting your restaurant on search engines can be a great way to market your restaurant. Sheraton Towers Singapore, Li Bai Cantonese Restaurant Singapore is having their Mooncakes Promotion with OCBC. Local publishers are often happy to create stories about unique events. In the following sections, we’ll go over some tactics you can use when marketing your restaurant on social media. Here are a few high value marketing avenues and strategies that you can use right away. We all know those awkward family photos where everybody is wearing matching sweaters. Attending events and serving your food at these events can be an excellent way to get your food in front of a new audience. There are many tools available that make it easy for restaurants to offer online reservations, including OpenTable, Tablein, and TableAgent. If you have a terrace and some heaters, you can organize a Christmas party outdoors as well. The first is to reshare content posted by your customers. Restaurant Marketing Planning Calendar. Attract passersby with a cozy and festive window display. As most people have their mobile device with them at pretty much all times, notifications mean you can get through to customers wherever they are. Overtly promotional messages won’t get you where you want to go in the long run. 15 Dec 2020-31 Jan 2021: Marrybrown Opening Promotion at Rasah Prima Seremban Enjoy Great deals Amazing discounts and many more. Check the example below. The ugliest sweater gets a free meal and you get cheap publicity. Centerpieces featuring candles, ornaments, berries, greenery, and pine cones are traditional choices that you can’t go wrong with. Terms and conditions. In this blog I will write about some tried and, what is more important, effective ways how you can promote your restaurant business and increase profit. A well-placed billboard near to your restaurant with a good offer could encourage passers-by to visit. Send reminders about bookings to decrease the chance of no shows. Plant Miami does a great job of showcasing its vegan menu on its website as does Home Grown, which includes enticing pictures of every item it serves. Local SEO helps small businesses get in front of people in their local area. Here are some of the ways restaurants can use apps as part of a marketing strategy. In this article, we’ve looked at a ton of marketing ideas your restaurant could implement. If local regulations allow it, make your restaurant the place to be this holiday season by throwing some amazing (and safe) themed parties. Exclusive ENTERTAINER, enjoy 1-For-1 Lunch Buffet and 1-for-1 main menu item at Shin Minori, until 30 Dec 2020 (HSBC Credit cardholder is entitled to standard ENTERTAINER programme for FREE, Apply now and get $150 cashback or Samsonite T5 Spinner worth $560 + $20 Grab codes (for new HSBC customers) and $30 … Their signature Steamed Glutinous Rice with Crab Roe is priced at 50% off for dine-in at S$39.90 (UP: S$78.90). Most Christmas offers in restaurants are traditional, and that’s good, but it’s not enough. Hashtags can help your restaurant gain visibility on social media. 4. This is because the event will usually require a large amount of food, meaning you’ll sell more than you would otherwise. Bonus Bucks redeemable on a future visit during 1/1/20 through 2/12/20. Atrium Restaurant (Holiday Inn Singapore Atrium) • 1-for-1 lunch and dinner buffet Promotion Period: 02/01/2020 to 30/12/2020 Main outlet: 317 Outram Rd, Holiday Inn Singapore Atrium, Singapore 169075 To find out more, click here. 5. Decorate your social media profiles as you would your restaurant using festive banners and profile pictures. It’s no secret that social media users love taking pictures of their food and sharing information about where they have eaten. See more ideas about Restaurant promotions, Restaurant, Promotion. Holiday marketing for restaurants doesn’t have to be complicated. So you can easily take reservations this Christmas. Encourage the sale of certain items, for example, those with a high-profit margin. But our special beer offer is unbelievably real. Remember to also make sure you have enough of every ingredient needed to create your signature specials. For more information about Google My Business, check out this in-depth guide on Bright Local or this one on Search Engine Journal for information about how to optimize your listing. An app is an excellent way to make it as easy as possible for customers to order food or make a reservation. How else are your guests going to survive this pandemic and chatting about politics with their loud relatives for 2 hours? Discount applies to takeaway orders only. It shows there are plenty of things restaurants can include on their website to stand out. Many of the tips below feature in more detail in our ultimate guide to offline marketing that you can see here, while POSist has a guide specifically relating to offline tactics restaurants can use. You can run a simple program with printed cards and a stamp. Find the latest deals, coupons, vouchers, promotional codes, offers and Western Restaurant Promotion at AllSGPromo.com Discover Dining Promotion, Promos and Deals in Singapore. Spread tables far apart and give everyone a cozy blanket to keep them warm. $4 Off Whole Sandwich, Salad, Or You Pick Two. Eating out is a buying decision. Running giveaways through your social media sites can be a great way to encourage your existing audience to come out to your restaurant and spread the reach of your pages. There are plenty of online and offline methods of restaurant marketing.. On Black Friday, you could run any restaurant holiday promotion you could think of. Take advantage of the 12 Days of Christmas campaign to offer people who come into your restaurant unique deals and gift cards. Keep the hype going until New Year with post-Christmas events and offers. Post a funny Christmas photo on your Instagram and ask people to “caption this.” The person who gets the most likes receives a discount voucher. by Laura-Andreea Voicu Published: 4 Dec 2020. Here are some examples of what you can do to celebrate these 12 days: Day 1: Free dessert for people wearing a Christmas-themed mask, Day 2: 50% off all Christmas-themed drinks, Day 3: Everyone who posts a picture of your Christmas meals gets a complimentary coffee, Day 4: Customers who make reservations for Christmas Day get 10% off, Day 6: Everyone who donates to a charity gets a coupon for a free alcoholic or non-alcoholic drink, Day 7: Open bar for people who make a reservation for Christmas Eve, Day 8: Bring a loved one and they get a complimentary dessert of their choosing, Day 9: Everyone who buys the full Christmas Day menu gets a mystery gift box, Day 10: People who subscribe to your newsletter get 30% off Christmas brunch, Day 11: Complimentary gingerbread for anyone wearing a Santa hat, Day 12: Free coffee voucher that you can use on January 1st with any purchase. While you may tell your story on your website, this isn’t the only place it is relevant. 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